100% PURE® cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier.
They are committed to minimizing our carbon footprint in all areas of our business. This is illustrated in how they develop their products (biodegradable formulas), how they package (recycled/ recyclable packaging, biodegradable packing material from corn starch), how they print (non toxic and soy inks), and even how they landscape (drought resistant plants watered from the condensation collected from their roof!).
Note that their 8 acre headquarter property is 100% solar powered...